In this collaboration, Happy Socks have designed an exclusive, creative and a colourful sock. The BE@RBRICK toy is designed as wearing this exclusive Happy Socks, and this exclusive collaboration is sold as a set ( BE@RBRICK sock and the collective toy). Happy Socks were approached by Japanese legend, Medicom Toy Corp to design its very own version of the famous BE@RBRICK. They could not help but create the matching pair of socks. The BE@RBRICK toy is sold in limited numbers. They are highly collectible, and predominantly collected by adults. As a result of their limited production, and the participation of artists, BE@RBRICKs are generally considered designer toys.