Posts tagged ‘Advertising campaign’

July 18, 2011

Model and Front-Runner: Double Amputee Oscar Pistorius the New Face of Thierry Mugler A★Men

by Accidental Bear

(via www.nytimes.com)

THE first thing that registers in a glance at the new advertising campaign for Thierry Mugler A★Men fragrance is that the model, shown running across the page, appears to have neon laser beams shooting out of his rump.

The second thing is his physique, his thick slab of a chest and powerful forearms in motion.

The last thing (and here it takes a moment to click) is that in place of feet, his legs end in hooked metal blades.

The model is Oscar Pistorius, the South African sprinter with Olympic ambitions who is known on the track as the Blade Runner. As a double amputee, he runs on J-shaped prosthetics made of black carbon fiber. In the ad campaign, his blades are stylized to evoke the legs of a superhero, dipped in liquid chrome and wrapped in metallic foil, now resembling something like the shiny body of a motorcycle crossed with a dental pick.

They are a striking addition, certainly, but not what draws you into the picture. READ MORE

 

 

 Today, you are NOT aloud to complain!

 

June 29, 2011

Lee 101 Autumn/Winter 2011 Collection: Woodsy

by Accidental Bear

 Woods, but the real test is, Can you swing an axe? Back in the day Lee was un-cool hand me downs. Through the test of time and durability Lee is stronger than ever. Woodsmen, dock workers, and laborers alike are the inspiration for the Lee 101 collection. “A highlight of the collection is the Logger Jean – sturdily constructed it is fitted with extra durable and functional details such as suspenders and additional pockets, it is available in a selection of 5 finishes (2 rigid, 3 washes).”  You will be protected by the city elements you city slicker: rough train seats, close encounters with rogue nails sticking out under your  work space or desk and unexpected downpours of acid rain.

Lee 101 Autumn/Winter 2011 Collection