Posts tagged ‘Old Navy’

June 9, 2011

Update: Old Navy Gets Backlash for Gay T-Shirts

by Accidental Bear

I keep updating you on the Old Navy gay t-shirt debacle because I find it fascination how a good deed can turn ugly so fast. Homophobes wait in the shadows to pounce as soon as their precious heterosexual existence is threatened; gross. AB

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By Advocate.com Editors

OLD NAVY T-SHIRTS (FAIR) ADVOCATE.COM
Shirts will be on sale through the end of June.

Right-wing activists who are used to seeing an American flag across the front of Old Navy t-shirts are calling for a boycott of the clothing chain for its new prints featuring rainbow flags.

Old Navy is celebrating gay pride by donating 10 percent of proceeds from the new shirts to the It Gets Better Project, which helps to combat teen suicide. And for that, the American Family Association says the store should be “ashamed.”

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June 8, 2011

Christians Now Hate Old Navy: But What Will they Wear?

by Accidental Bear

Gary Cass of DefendChristians.org says Old Navy is promoting a lifestyle that is in “complete rebellion against God.”

“Rather just focusing on giving good products to their customers, they want to use their products now to advocate for a very controversial topic, much less a very immoral and very deadly topic,” notes Cass.

The T-shirt designs include a white shirt with “Love Proudly” written in the colors of the rainbow, and a black shirt with rainbow-colored stripes. Cass tells OneNewsNow that an economic dent in the company’s profits may be the only way to change things.

“Unfortunately we have to do the hard work of communicating our outrage, our frustration — and then following that up with some kind of practical expression such as taking your business elsewhere,” he suggests.

According to reports, the T-shirts will be available at 27 Old Navy stores until the end of June or until supplies run out. Facebook followers of Old Navy’s “Love Proudly” campaign are criticizing the retailer for not distributing the shirts through all of its outlets and only making a few dozen available at the select locations.

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May 30, 2011

Gay Doesn’t Get More Mainstream Than Old Navy

by Accidental Bear

Good job Old Navy and the devil on my shoulder says, “Way to make a buck!” I hope this doesn’t turn any young impressionable kids gay (joke). ~AB

A line of gay pride t-shirts will be on sale from the clothing company Old Navy, with a portion of the proceeds going to the “It Gets Better” project.

The shirts, available in sizes for for men, women, and babies, will be sold in some stores during June and retail for between $7.50-$14.50 USD. Ten percent of the proceeds will go toward Dan Savage’s campaign, which has made waves in terms of visibility and gay culture in recent months.

According to Moxiebird.com, Old Navy is the first major chain retailer to release such a shirt. Several high-end designers like Kenneth Cole and Marc Jacobs have released limited-edition shirts supporting gay rights and visibility. American Apparel, however, worked with the Human Rights Campaign to disseminate their “Legalize Gay” shirts.

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